Friday, February 12, 2021

 

*A brief history of balm oil*

Balm oil the ultimate oil of all citizens of Bharat more so of Tamil Nadu in the last four decades has phenomenal history of rise to dizzying heights and no fall. So it's important for us to examine it's genesis n it's historic march across the length n breath of the sub continent.

In the early 80s due to sudden shortage of cooking oil in India, not that it was aplenty earlier but the govt babus finally woke up to the fact of it's shortage and more due to the potential gold mine this would provide decided to import Palm oil from Malaysia that was producing it in excess n had not much use of it.

Now when ship loads of P oil landed the entire well oiled  supply chain went gung ho and as expected contributed its own versions to the mother oil so as to make it probably more agreeable to the desi palate. So when the desi customers finally consumed it there was not much palm in it as the oil was made indigenous to their satisfaction. To elaborate further if a consumer bought 1 litre of P oil and sent it to a good lab for test it probably will have a variety of desi oils so as to make it more agreeable to the local consumer. Now this edible swadeshi concoction having undergone a thorough makeover after its arrival at Bharat naturally acquired a more agreeable desi name ie. Balm oil, the oil for all seasons.

 

No comments:

Post a Comment